AAA Annual Conference 2020 has ended

Create Your Own Event

AAA Annual Conference 2020

Our Annual Conference is going VIRTUAL this year!

Be sure to bookmark, sign up to create your own schedule, and personalize your profile!
This will be the official schedule of the online virtual conference.
All times are in CENTRAL DAYLIGHT TIME or UTC-5.
Instructions on how to access the live presentations has been emailed to all paid registered attendees.

Live Tweet #AAASanDiego2020 during your experience and visit our Facebook Page!

If you find any errors, please email support@aaasite.org.

1:00pm CDT

3.1 Digital/Online Advertising: Affect, Emotion and Information Processing Sorrento RoomNathaniel Evans 3.1a Motivating Behavior Change: Emotional Persuasion in Climate Change PSAs and Viral Campaigns Sorrento Room 3.1b Native Ad Styles: How Do Mood and Arousal Interact with Listicle and Narrative Advertisements to Enhance Brand Outcomes Sorrento Room 3.1d The Effects of Affect: The Influence of Mood and Arousal on Processing Search Engine Result Page Snippets Sorrento Room 3.2 International/Cross-Cultural Ads San Marino RoomKaren King 3.2a Disclosing Influencer Marketing - It’s Not That Simple: Investigating Users’ Appreciation of Advertising Transparency and its Effects on Purchase Intention and Intention toward the Influencer San Marino Room 3.2b How Contemporary Feminists Evaluate Female Nudity in Advertising: The Influences of Feminist Attitude and Cultural Difference San Marino Room 3.2c Price Discount and Message Assertiveness in Prosocial Advertising: Differences Between Americans and Koreans San Marino Room 3.2d Testing the Effectiveness of Culturally Congruent Temporal Appeals in Green Advertising Among Chinese Consumers San Marino Room 3.3 Special Topic - Staying Relevant in an Increasingly Interconnected World: How Global and Multicultural Research, Teaching, and Collaborations Can Help You Grow as a Scholar and Person Capri RoomClaire Segijn WITHDRAWN 3.1c Role of Emotions and Message Elaboration in Determining Consumers' Response to Charity Advertising Sorrento Room