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Sunday
, March 29
8:30am CDT
8.1 Social Media and Attitudes
Sorrento Room
Eric Haley
8.1a Cognitive Load and Social Media Advertising: Platform Use Induces Load Which Leads to Reliance on Cues
Sorrento Room
8.1b Effects of Social Cognition on Influencer Advertising: From the Perspective of SCM and BIAS Map
Sorrento Room
8.1c Encouraging Energy Saving through Facebook: Effect of Message Concreteness and Message Sender Distance on Consumer Attitudes and Behavioral Intentions
Sorrento Room
8.1d The Impact of Consumers’ Temporary Affective States on Attention and Reaction to Ads
Sorrento Room
8.2 Social Media and Health Issues
San Marino Room
Yunmi Choi
8.2a Patient Influencers are Selling Prescription Drugs to You: How Influencer Illness Disclosure Deactivates Persuasion Knowledge Through Narrative Transportation
San Marino Room
8.2b Sponsored and Shared: Experimentally Testing the Selective Reading and Sharing of Health Advertorials
San Marino Room
8.2c The Effects of User Comment Valence of Social Media Health Campaigns on Intention to Vaccinate: The Role of Psychological Reactance
San Marino Room
8.2d Think Small: Adapting Advertising Message Strategy for Nanotechnology Using the Six-Segment Strategy Wheel
San Marino Room
10:30am CDT
9.1 Social Media, Source Effects, and Attitudes
Sorrento Room
Sela Sar
9.1a Cross-Cultural Differences in Romantic Gift Posting across Various Social Media Platforms
Sorrento Room
9.1b Examining the Evidential Value on the Effectiveness of Celebrity Endorsement Verified by a p-Curve Analysis
Sorrento Room
9.1c How the Credibility of Places Affects the Processing of Advertising Claims: The Case of Investment Promotion Advertising
Sorrento Room
9.1d When Cause-Related Marketing Meets Controversy: The Role of Consumers–Brand Congruence and Consumers-Celebrity Congruence
Sorrento Room
9.2 Digital/Online, Cause-Related Ads, and Attitudes
San Marino Room
Jacqueline Hitchon
9.2a How Social Norms Moderate Consistency and Licensing Effects in Social Media
San Marino Room
9.2b Is the “Presence” Present? Mediating Role of Different Dimensions of Presence on Immersive VR Advertisement Effectiveness
San Marino Room
9.2c Something Social, Something Entertaining? Maximizing the Value of Digital Content Marketing in Brand Experience and Brand Loyalty
San Marino Room
9.2d Snapping and Chatting Away: A Dual Perspective of Examining Consumer Motivations and Engagement with Snapchat Sponsored Ad Lens
San Marino Room
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AAA Annual Conference 2020
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