Loading…
Our Annual Conference is going VIRTUAL this year!

  • Be sure to bookmark, sign up to create your own schedule, and personalize your profile!
  • This will be the official schedule of the online virtual conference.
  • All times are in CENTRAL DAYLIGHT TIME or UTC-5.
  • Instructions on how to access the live presentations has been emailed to all paid registered attendees.

Live Tweet #AAASanDiego2020 during your experience and visit our Facebook Page!

If you find any errors, please email support@aaasite.org.

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Thursday, March 26
 

8:30am

1:00pm

 
Friday, March 27
 

8:30am

1.1 Digital/Online and Information Processing Sorrento RoomMark Yi-Cheon Yim 1.1a Further than Meets the Eye: How Closed and Opened Eyes Affect Evaluations of Utilitarian and Hedonic Advertising Appeals Sorrento Room 1.1b How Does Disclosure Affect Trust in Influencer and Brand Attitude? The Role of Influencer Marketing Literacy Sorrento Room 1.1c Reactance and Turbulence: Examining the Cognitive and Attitudinal Antecedents of Ad Blocking Sorrento Room 1.1d Revisiting Reproducibility in Consumer Behavioral Intentions Research, 1986-2019: A Longitudinal Analysis of Replications in the Digital Advertising Age Sorrento Room 1.2 Children and Advertising San Marino RoomHerbert Rotfeld 1.2a A Lot Like the Other: Parents’ Consumer Responses to Brand-modified Product Placements in Children’s Programming San Marino Room 1.2b Exploration of Food and Beverage Appearances in Child Influencers’ YouTube Channels: A Content Analysis of Ryan ToysReview San Marino Room 1.2c Knowledge as a Strategy for Privacy Protection: How a Privacy Literacy Training Affects Children’s Online Disclosure Behavior San Marino Room 1.2d Seeing, Remembering and Liking: The Impact of Media Multitasking on Advertising Attention, Memory and Attitudes Among Children and Adults San Marino Room 1.3 Special Topic - A New Brand of Health: Evaluating the Digital Strategies Used to Influence Patient Health Capri RoomErin Willis 1.4 Attitudes and Information Processing Riviera RoomPat Rose 1.4a Are We Comparing Apples to Apples? Examining the Effect of Media Multitasking in Long-Standing Advertising Measurement Scales Riviera Room 1.4b Influences of Attitude and Perceived Motives on CRM Ads in SNS Riviera Room 1.4c Millennials’ Attitudes Toward Artificial Intelligence in Advertising: A Qualitative Study Riviera Room WITHDRAWN 1.4d Self-referencing and Social Comparison: Utilizing the Recommendations of Persons with Physical Disabilities (PWDs) to Explain Non-disabled Audiences’ Evaluations of Ads Including PWDs Riviera Room

10:30am

2.1 Big Data and Attitudes Sorrento RoomJing Yang 2.1a Consumer Responses to #MeToo-Inspired Advertising: A Discrepancy between Real Social Media Data and Self-Report Data Sorrento Room 2.1b How to Fight Negative Rumors with Trust-Based Rumor-Refutation Strategy: A Multi-Method Approach Applying the Trust Scores in Social Media (TSM) Algorithm Sorrento Room 2.1c I (Dis)trust What You Wrote: Uncovering the Effects of Textual Features in Information Diagnosticity and Adoption of Online Consumer Reviews Sorrento Room 2.1d Using Hierarchy of Effects and LC4MP to Investigate the Effects of Publicity on Ads Featuring Athlete Endorsers Sorrento Room 2.2 Ad Agencies: Media, Creative and Ad Spending San Marino RoomAlexander P. Pfeuffer 2.2a Creative Effectiveness: How is the Magic Judged? San Marino Room 2.2b Effectiveness of Brand’s Intersection of Paid, Earned and Owned Media in the Social Media Environment San Marino Room 2.2c How Can Ad Spending Improve Market Dominance? The Competitive Effect of Advertising Spending on Market Share San Marino Room 2.2d How Pro-Social Agencies Define Themselves and Their Value: A Critical Constructivist Grounded Theory San Marino Room 2.4 Digital/Online Advertising/Privacy Riviera RoomSela Sar 2.4a Advertising Effectiveness on Podcast: The Role of Media Context Riviera Room 2.4b Applying Taylor’s Message Strategy Model to Smart Speakers Riviera Room 2.4c The Effects of Temporal Scarcity and Social Scarcity on Ad Evaluation Riviera Room 2.4d The Role of Hypocrisy Induction and Self-Construal Theory in Public Service Advertising for Stopping Illegal Downloading Riviera Room

1:00pm

3.1 Digital/Online Advertising: Affect, Emotion and Information Processing Sorrento RoomNathaniel Evans 3.1a Motivating Behavior Change: Emotional Persuasion in Climate Change PSAs and Viral Campaigns Sorrento Room 3.1b Native Ad Styles: How Do Mood and Arousal Interact with Listicle and Narrative Advertisements to Enhance Brand Outcomes Sorrento Room 3.1d The Effects of Affect: The Influence of Mood and Arousal on Processing Search Engine Result Page Snippets Sorrento Room 3.2 International/Cross-Cultural Ads San Marino RoomKaren King 3.2a Disclosing Influencer Marketing - It’s Not That Simple: Investigating Users’ Appreciation of Advertising Transparency and its Effects on Purchase Intention and Intention toward the Influencer San Marino Room 3.2b How Contemporary Feminists Evaluate Female Nudity in Advertising: The Influences of Feminist Attitude and Cultural Difference San Marino Room 3.2c Price Discount and Message Assertiveness in Prosocial Advertising: Differences Between Americans and Koreans San Marino Room 3.2d Testing the Effectiveness of Culturally Congruent Temporal Appeals in Green Advertising Among Chinese Consumers San Marino Room 3.3 Special Topic - Staying Relevant in an Increasingly Interconnected World: How Global and Multicultural Research, Teaching, and Collaborations Can Help You Grow as a Scholar and Person Capri RoomClaire Segijn WITHDRAWN 3.1c Role of Emotions and Message Elaboration in Determining Consumers' Response to Charity Advertising Sorrento Room

3:00pm

5:00pm

 
Saturday, March 28
 

8:30am

10:30am

11:45am

12:30pm

2:30pm

4:30pm

 
Sunday, March 29
 

8:30am

10:30am